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Marketing - Sub-Plan Option

Students must also complete the course requirements for the Bachelor of Science in Business Administration (B.S.B.A.)

Required Marketing Specialization Courses - Take All

MKT 346Market Research

3
MKT 348Consumer Behavior

3
MKT 457Marketing Strategy

3

Elective Courses - Take Two

MKT 325Sports Marketing

3
MGT 347Technology, Innovation and Design Thinking

3
MKT 349Personal Selling

3
MKT 350Digital Marketing

3
MKT 359Fashion Marketing

3
MKT 362International Marketing

3
MKT 368B2B Marketing

3
MKT 380International Business & Marketing in Asia

3
MKT 422Consultative Professional Sales

3
MKT 495AInternship

3