MKT 422 Consultative Professional Sales
Offered in Fall & Spring semesters. This course provides an in-depth examination of the fundamentals of professional selling and sales management. The course covers the techniques of selling products and services in the retail, business-to-consumer, and business-to-business marketplace. Course topics include the development of selling as a discipline, selling philosophies, sales relationship strategies, product strategies, customer strategies, competitive strategies, sales presentations, sales management, account management, sales force automation and theories of various selling techniques.
Cross Listed Courses
MKT 422 & MSM 681
Prerequisite
Sales Minor or Sales specialization or Marketing specialization and
MKT 349 and Senior only (Junior by exception with instructor permission)