MGT 457 Marketing Strategy

Offered in Fall & Spring semesters.  This course provides the student with a general knowledge base of marketing backed up by specific cases involving different product type such as high-tech products, packaged goods and consumer durables. The course explores both analytical dimensions (forecasting, P&L and market research) and strategic dimensions (brand equity, channels management, new product development and pricing formulation. Also see Enrollment Requirements.

Credits

3