BUS 549 Personal Selling
Offered in Fall & Spring semesters. This course studies the art and science of professional selling, with an emphasis on teaching trust-based sales process & strategy, sales and marketing messaging, buyer behavior, and customer-centric sales techniques. The purpose of this course is to introduce students to professional selling on an individual level, while also exposing the student to the evolution of sales over time, and the many different sales orientations, career paths, roles and responsibilities of today's sales professional. Another component of this course focuses on selling "you" and understanding how to prepare for and secure a career in sales or any field. Junior or higher class standing. No exceptions.
Prerequisite
Master of Science in Business students only