BUS 523 Innovations in Organizations
Spring semester only. Today, industry struggles with a significant lack of available ¿innovation-savvy¿ talent. This course responds to this need by helping students develop the hard and soft skills needed to build successful innovation strategies. Innovation requires the development of an innovative culture, a framework to drive the innovation process from idea generation to market launch, and the soft skills to flourish and balance an innovation career. Upon completion of this course, students will be able to assess and define actions to create an innovation organization, develop innovation strategies that propel brands, develop specific innovation solutions (product or services) that win in the market, and develop the basic thinking for activation or market execution.
Prerequisite
Master of Science in Business students only