GS 207 Boy Bands from the Beatles to BTS

This interdisciplinary course explores boy bands as a global phenomenon at the intersection of entertainment marketing, cultural identity, and the globalization of popular music. Students will explore how these groups are created and marketed, how fandoms shape culture, and how popular music reflects issues of identity, gender, and globalization. Case studies from the U.S., U.K., and Asia highlight the intersection of entertainment, marketing, and cultural exchange in a global age.

Cross Listed Courses

GS 207 & SOC 209