BUS 604 Integrated Marketing & Sales

The Integrated Marketing and Sales course provides a comprehensive exploration of modern customer engagement, combining strategic marketing principles with professional selling from a customer-centric perspective. Through case studies, role-playing, and hands-on projects, students master essential skills in strategic marketing, trust-based selling, and negotiation while learning to align marketing and sales efforts for maximum impact. The course emphasizes practical skills in buyer behavior, value proposition development, and relationship building that are valuable for any business leader. Whether pursuing a career in sales, marketing, or general management, students learn how to create compelling value propositions, develop effective marketing programs, and build lasting customer relationships. Special emphasis is placed on personal brand development and practical skills that translate to both professional and personal success.