MKT 435 Sales Leadership
Offered in the Fall and Spring semesters. This course addresses how to plan, organize, lead and control a sales team and the selling process to accomplish business goals. The role and function of the sales manager will be examined including sales force size and organization, hiring, training, compensating and evaluating salespeople. Emphasis will be on the challenges of leadership in general and issues unique to leading a sales force. Sales ethics and leading and selling with integrity will be discussed.
Prerequisite
MKT 349 and Sales Minor or Sales specialization and Senior only (Junior by exception with instructor permission)