MKT 345 Marketing Management

Offered in Fall & Spring semesters. A study of managerial policies, strategies and decisions with respect to products and/or services offered by a firm. Major variables, both internal and external to the firm, which mutually interact and influence decisions, pricing, promotions and distribution. Additional topics include market analysis, new product development and implementation of marketing programs. Also see Enrollment Requirements.

Credits

3

Cross Listed Courses

MGT 345 & MMGT 345

Prerequisite

Open to students with junior class standing or higher who have completed ACCT 205 and SRES 101 or SRES102 (or equivalent economics course). Minors may substitute ECON 100 for the equivalent honors course.