MKT 345 Marketing Management
Offered in Fall & Spring semesters. A study of managerial policies, strategies and decisions with respect to products and/or services offered by a firm. Major variables, both internal and external to the firm, which mutually interact and influence decisions, pricing, promotions and distribution. Additional topics include market analysis, new product development and implementation of marketing programs. Also see Enrollment Requirements.
Cross Listed Courses
MGT 345 & MMGT 345
Prerequisite
Open to students with junior class standing or higher who have completed
ACCT 205 and
SRES 101 or SRES102 (or equivalent economics course). Minors may substitute
ECON 100 for the equivalent honors course.