MKT 368 B2B Marketing
This course will offer Juniors and Seniors an opportunity to explore a variety of
aspects of B2B Marketing. Topics covered include B2B markets, inter-firm
relationships, supply chain management from a marketing perspective, differences
between business markets and consumer markets, and attitudes and behaviors of B2B buyers. The only prerequisite for this course is MKT 345 (Marketing Management). Aspects of consumer behavior will be incorporated into the course for those not familiar with its basics.